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Tesla Motors’ stated mission has been to “accelerate the adoption of sustainable transport by developing mass-market electric vehicles, as soon as possible.”
While successful by most measures, CEO Elon Musk raised the stakes again yesterday by declaring Tesla’s intention to “open source” its EV supercharger technology to help usher in the age of widespread electric vehicle adoption.
Musk recently discussed how breaking down the “walled garden” around EV technology could soon lead to the widespread adoption of standard technical specifications and the use of Tesla technology by non-Tesla electric vehicle (EV) manufacturers.
Until now, auto manufacturers had a choice of developing their own technology, a very expensive proposition, not to mention the need for the rare bold and creative thinking and engineering talent that Tesla seems to possess in spades. The other option was licensing which the “majors” seem to balk at out of principle.
It has long been known that the insistence on proprietary technology can slow the speed of wider adoption and technological advancement. Musk’s move is obviously not the first; many companies have been giving away technology, mostly software, for decades. Musk is not a stranger to “bending the curve” as we saw in “Tesla’s Vision of Internet Connected and Monitored Electric Vehicles Causes Crisis for Auto Dealers” earlier this year on IndustryTap.
Another “excuse” often cited by automobile industry analyst for the slow adoption of EVs is the lack of an adequate charging configuration. Now, manufacturers should be able to adopt a proven technology and more easily enter the manufacture of EVs.
Tesla’s “Gigafactory” project to scale up the production of its batteries, at a cost of $4-$5 billion, could easily be duplicated or multiplied if more manufacturers jump into the EV market; the same goes for expansion of its network of supercharger stations which could be opened up to serve multiple EV auto manufacturers. Current gas stations provide fossil fuel products to all types of vehicles and it is Musk’s vision to do the same for EVs.
This entry was posted on June 17th, 2014 and is filed under Uncategorized. Both comments and pings are currently closed.
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